Brand
Brand and assets
Guidance for anyone who needs to reference NEOMANERA correctly — press, partners, platforms and suppliers. The rules here exist so that our name is used accurately, not to be precious about design.
The mark
Logo
The mark is a geometric N inside a rounded frame: two uprights joined by a diagonal that changes direction. It carries the idea in the name — a route deliberately chosen rather than inherited.
On deep navy — primary
On white — secondary
Mark alone — small sizes and app icons
Naming
How to write our name
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NEOMANERA LTD
The registered legal name. Use in contracts, invoices, filings and anywhere an exact legal entity name is required.
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NEOMANERA
The brand name. Use in editorial copy, product material and headlines. Always set in capitals.
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Neomanera, NeoManera, NEO MANERA, Neomanera Ltd.
Incorrect. The brand is one word, set in capitals, with no space and no internal capital.
On meaning. NEOMANERA is a coined name combining neo (new) and manera (way, manner). The idea it expresses is “a new way”. It is not an acronym, and it has no official translation into another language — please do not present a translated phrase as the company’s name.
Colour
Palette
Deep navy carries the identity; blue and cyan are used sparingly, as accent rather than field.
- Deep navy #07111F Primary background
- Navy raised #0B1728 Secondary surface
- Ink #F5F7FA Primary text on dark
- Slate #AAB6C5 Secondary text on dark
- Blue #3B82F6 Primary accent
- Cyan #22C7D6 Secondary accent
Usage
Rules
The NEOMANERA name, mark and wordmark are trade marks of NEOMANERA LTD.
- Keep clear space around the mark equal to at least the height of the inner glyph.
- Do not stretch, rotate, recolour or add effects to the mark.
- Do not place the mark on a background that leaves it below 3:1 contrast.
- Do not combine the mark with another company’s logo in a way that implies a partnership that does not exist.
- Do not use the mark, the name or the colours to suggest that NEOMANERA endorses a product, service or statement without our written permission.
Need an asset or a permission?
Press enquiries, asset requests and permission to use our marks all go to the same address.